New campaign about plastic pollution
April 6, 2018
An urgent and ambitious global awareness campaign that uses documentary film, short film and public engagement activities to expose the devastating consequences of plastic pollution on our planet. 3 documentaries broadcast on over 70+ television channels in 191 countries will feature striking and confronting footage filmed across the globe and tell emotional human stories about the lives that have been overwhelmingly affected by our unprecedented consumption and waste.
Plastic is a revolutionary material. It’s durable, has many uses and it’s incredibly affordable. But what makes plastic so great has also pushed our planet to the brink of one of the worst environmental crises in history. Plastic doesn’t biodegrade, its many shapes make it indistinguishable to wildlife and its low cost means we have produced far, far too much. We are now approaching a new geological epoch; Anthropocene: an era in which human activity will have permanently impacted the planet. If current trends continue, by 2021 the number of plastic bottles alone will reach half a trillion, and by 2050 there will be more plastic than fish in our oceans. Plastic is the problem we can no longer afford to ignore.
The majority of the world’s population still receives information through local television and radio, broadcast in their local language. Using our extensive network of public media channels, THE WHY is able to reach a larger number of people with critical information that can help end the devastating effects of plastic pollution. THE WHY is unique in that our primary aim is to ensure free access to information for all. We work towards this by distributing content broadly, in countries with and without a tradition for factual programming- providing content on a sliding-fee scale to public broadcasters and creating dubbed language versions of our films and donating them to developing nations. These broadcasts, supported by local outreach activities, create a level of awareness that is otherwise unattainable on such a large scale, while simultaneously facilitating the flow of information between the global north and global south. On the subject of plastic, this distribution model will be highly effective, due to the disproportionate level of pollution generated in developing nations that import the majority of the worlds waste and lack proper solid waste disposal systems. Informed citizens are able to make informed decisions about their own consumption and are more likely to engage at both the communal and political level to combat environmental degradation. We target all demographics across all geographies.