Why Freedom? A simple enough question, with limitless answers. Both a deeply personal experience, and a universally shared feeling. Sometimes a right, other times a privilege. It can both be granted, or taken away. Some struggle for it daily while it remains out of reach. For others freedom is so normal that they cannot recall the last time they even thought about it.
Through five films this campaign explores the multitudes of freedom in Bolivia, Ukraine, India, Myanmar and the USA.
WHY FREEDOM? is slated to launch in the beginning of 2026 on national TV stations across Europe and Canada.
In partnership with Kenya-based DocuBox we’re producing a series of short films exploring freedom, from the perspective and context of young African filmmakers.
With democracy and individual freedoms under increasing pressure, this series is part of a global effort to spotlight the many lived realities of what freedom looks like, feels like, or how it is still being fought for.