Plastic is a revolutionary material. It’s durable, affordable, multi-functional - and it has pushed our planet to the brink of one of the worst environmental crises in modern history.
Plastic is also a topic surrounded by a lot of confusion and misleading information. WHY PLASTIC? is a three-part investigative documentary series that will bust the myths and misinformation, taking a closer look at what is fact and what is fiction.
Each film investigates a different aspect of plastic pollution: Recycling, Human Health and The Industry.
We believe that civic education and free access to reliable media is a critical step in addressing social issues and effecting change. Documentary film is a powerful tool, helping to convey important information and spread knowledge. WHY PLASTIC? will help to create a nuanced, factual debate around plastic pollution and the problems connected to it, such as the climate crisis, environmental justice and public health.
After two years of researching, following the money and talking to the leading experts, we are ready to present three cutting-edge documentary films, unlike any plastic documentaries made before.
Filmed across the globe and revealing the latest scientific research, WHY PLASTIC? will bring uncomfortable facts to the table, confronting the audience with surprising findings as well as powerful narratives of the lives of those directly affected by plastic pollution.
The films will dig deep into what happens to our plastic trash, investigate industry pledges as well as unveil the local and global effects our plastic use has on the environment - and on our health.
What effect does our plastic use have on human health?
TBA This film will be broadcast through ARTE/ZDF, DR, SVT, NRK, CBC, NHK and SRF/RTS/RSI. EBU, DANIDA and DFI have supported the production. Dates to be confirmed.
Animated short films that explain about plastic in an accessible way
The 3 one-hour WHY PLASTIC? documentary films will be accompanied by 10 short films of around 2 minutes each. These films will go further in depth into the causes, consequences and possible solutions to the problems related to plastic. The films can be used by our partners in museums, libraries and educational institutions to highlight certain aspects of the issue, but they will also be used to give the campaign a compelling online presence. Some of the themes that will be explored in the short films are the history of plastic, single-use plastic and greenwashing.
Do you know what happens with your plastic trash?
In the last few years the plastic pollution crisis has become an international scandal. Pictures of dead animals, littered rivers, and polluted oceans have shocked the world. The plastic packaging industry has declared it knows how to solve the problem: recycling. Increasingly, bottles, boxes and sachets are proudly stamped with the words ‘100% recyclable’ as brands compete to reassure consumers that their packaging purchases are guilt-free. But if recycling is really the solution, why is the world pumping out more virgin plastic than ever before? Could recycling really be the ultimate greenwash? We follow the money into an industry that’s designed to hide the problem rather than solve it. We track the black-market brokers who hunt for countries to dump our plastic, waste moguls getting rich by burning trash, and the organised criminals for whom waste smuggling is now as lucrative as human trafficking. And we show how some of the biggest consumer-goods brands on earth spin the recycling fairytale as a way to allow them to continue polluting without consequence. As we all pick up the bill for a world drowning in plastic, the film asks: who is getting rich? This film will be broadcast through ARD, DR, SVT, NRK, CBC, NHK and SRF/RTS/RSI. EBU, DANIDA and Rogovy Foundation supported the production. Dates to be confirmed.
Can the world's largest soft-drinks producer turn the tide on plastic waste?
The soft drinks industry has faced growing criticism of the use of single-use plastic. In 2018 Coca-Cola, the world’s largest soft drinks producer, set ambitious targets to reduce the amount of its plastic packaging that ends up in the environment. It said that by 2030 it would collect one bottle or can for every one it sold and make them from 50% recycled material. Coke’s plan is to eliminate waste by turning old bottles into new ones. In this film, we investigate Coca-Cola’s World Without Waste strategy. Could it be a shining example for the whole beverage industry? Or is Coke’s plan to recycle its way out of the problem fundamentally flawed? And how well, after three years, is Coca-Cola doing around the world in meeting the commitments it has made? This film will be broadcast through BBC Panorama, ARTE/ZDF, DR, SVT, NRK, CBC and SRF/RTS/RSI. EBU and DANIDA supported the production. Dates to be confirmed.
How much plastic is getting in to your body and affecting your health? THE WHY went to the Plastic Health Summit in Amsterdam to find out.
How much plastic is getting in to your body and affecting your health? THE WHY went to the Plastic Health Summit in Amsterdam. There, scientists presented the first results from their research on the effects of micro and nano plastics on human health. The research is part of THE WHY new series WHY PLASTIC?, to be released in 2021. If you want to dig deeper, check out our article on plastic particles: https://www.thewhy.dk/news/the-many-dangers-of-micro-and-nano-plastic-particles-should-we-all-be-panicking
THE WHY presents WHY PLASTIC? an investigative media campaign about the causes, consequences and possible solutions to plastic pollution.
Plastic is a topic surrounded by a lot of confusion and misleading information. This documentary series will bust the myths and misinformation surrounding plastic and take a close look at what is fact and what is fiction. Soon we will be ready to present three cutting-edge documentary films, unlike any plastic documentaries made before. WHY PLASTIC? consists of three one-hour investigative documentary films that will be broadcasted at BBC and our 70+ broadcasting partners all over the world. They will also be made available free of charge to schools, universities, libraries, museums, and community organizations. The films will complement each other and provide a holistic overview as well as in-depth stories of plastic pollution.
Even though it might appear simple at surface level, plastic pollution can be difficult to get a grip off. The problem is too complex to be solved with simple solutions, yet this is the way we often talk about it. With so much information available, it is also sometimes hard to separate fact from fiction. If after seeing the films, you feel like knowing more, we have gathered some resources you can use to expand your horizon and dig a little deeper.
Read more here
Bringing plastic pollution to the forefront of public debate, we have joined forces with nordic educational institutions and student-led organisations to initiate discussions on pressing social issues through film screenings and workshops. Awareness as we see it is the first step towards enacting social change. Through this initiative we aim to make plastic knowledge common and accessible to everyone.
The International Medical Cooperation Committee (IMCC) is a voluntary organisation fighting for a healthier world. Their health-promoting work spans across 30 different groups nationwide in Denmark and abroad. The IMCC provides opportunities for development work, teaching and information and community and debate, allowing its members to develop competencies in project management, communication, financial management and sustainability.
The SDG Student Ambassadors Denmark is a voluntary initiative led by students for students with an interest in sustainability and a vision to solve current world problems. Through project collaboration and innovation challenges, SDG Student Ambassadors provides students with tools to apply the SDGs to both their academic careers and personal lives.
CSS is a student organisation at the Chalmers University of Technology, established with the aim to raise awareness about sustainability and encourage student and citizen engagement in the local area. Projects ranging from food rescuing and clothes swapping to waste picking and topical lectures, Chalmers is driven to inspire positive societal change and advance sustainability projects as a world-class centre.
A global youth movement fighting for a green and just future. Since 2018, FridaysforFuture (DK) has been pushing for climate action, provoked by Greta Thunberg’s school strikes. Branching across the country, FridaysforFuture has become a comprehensive and diverse movement that is creating change now.
Navitas Sweden is the largest student association that focuses on Sustainable Development at Linköping University. With more than 1000 members, Navitas connects sustainability passionate students to inspire change amongst each other, external students, and organisations.
Material Central (Matriale Centralen) is an international network that connects resources, people and construction through sustainable design and upcycling workshops. Bringing together environmental designers, sustainable architects, engineers, carpenters, visual artists, photographers and video producers, Material Central gives old things new life in the name of eco-design.
DTU Skylab is DTU’s (Technical University of Denmark) living lab for innovation and entrepreneurship. They match state of the art technology and science with an ambitious community of students, researchers and corporate partners.
SEEDS Iceland is an NGO with a focus on generating intercultural understanding, environmental protection and awareness through work on environmental, social and cultural projects within Iceland. Connecting local communities, authorities, associations and individuals, SEEDS aims to build a mutually beneficial partnership both for volunteers and Iceland as a whole.
European Youth (Europæisk Ungdom) is an organisation driven to preserve and develop the EU mainly through information sharing. As a cross-party union, European Youth aims to connect students who want to form a future that works for all through presentations, seminars and campaigns.
Changemakers (Norway) is a youth organisation working on key issues of peace, international trade, global health, debt and capital flight, climate and environment. Changemakers works exclusively with advocacy and addressing decision-makers in order to change structures that creates and maintain global injustice.
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An Indian team won the short film competition reinventing visuals of plastic pollution with the short film PlasticC. “We are overwhelmed by the films from all over the world adding local voices and artistic vision,” says Mette Hoffmann Meyer, CEO of THE WHY.
Major broadcasters in Western Europe, Canada and Japan are supporting a documentary series produced by The WHY on new aspects and new solutions to the problems caused by plastic. The broad reach of the series to millions across the world will help to urgently bring this issue to the forefront of debate.
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Organise screenings and debates in your school, organisation or at your local cafe
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