Paco Pascual used to run one of Spain's top refurbishment firms, a large family business he and his brothers made successful by winnning lucrative government contracts. But 50.000 small businesses have gone bust in Spain in the last year. And Paco's is one of them: "My company is like a shark that is eating me" he says. The world used to be viewed in terms of the developed and the developing world. Has the global financial crisis changed this? Is it time to move on from a 'them and us' mentality?